b. Sakata Garo Fine Art, 2009


Signs of the Times

Outdoor advertising, or billboards as they are more commonly known are everywhere. They constantly bombard us with messages to buy. They are in some ways a reflection of our society and economy. In fact, the outdoor advertising industry’s own trade publication is called Signs of the Times.

With this series of photographs, I am exploring what these signs say about us or to us when they are empty. Is a blank billboard an advertisement for an economic decline? Or is it a minimalist object whose message is only that which the viewer brings to it?

Richard Gilles

Read a review of this series at squarecylinder.com